Manufacturers want to let the outside world know about their industry, their unique value proposition, and the quality of their products. Bridgeport Fittings came to IdeaEngineUSA looking for a solution. The answer…short videos that busy partners and customers can watch that’ll make the point. Called “snackable content” in the marketing world, the Youtube videos now help promote BF’s business. Using a mix of historical footage with new footage taken from their factory floor and interviews, four videos were created.
Each video concentrated on a pillar of what Bridgeport Fittings believes in; American Manufacturing, Buying Local, Quality Material, and the difference in working with Bridgeport Fittings. These four videos are now used to directly target potential customers. The videos are hosted on the Bridgeport Fittings YouTube channel and are also cross-promoted across their various social media channels to help drive traffic and business to their website.
Their channel can be found here.